Marketing Mix takes into consideration all aspects of marketing and the many channels you may carry out marketing within. As with all marketing plans you need to know what your vision is, what your goals are, who you plan to market too and how you will accomplish this.
Typically, your goals and the audience remain the same, the integration comes in with how you will accomplish your goals while maintaining a cohesive brand image, a common theme and position regardless of the channels you choose.
To create a Marketing Mix plan you will need to:
Your vision will decide business goals, activities and tasks. Vision should be something that you willing to achieve and for that to determine whether your on right track or not, you should have milestones.
Create a Realistic and Attainable Goals
Your goals have to be the same for all channels, be that create…
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