White Revolution of India had been started by Mr Varghese Kurien(1921-2012). He is also known as the father of this revolution. He had a dream of doing something wonderful in his life. He had figured out how people were not satisfied with their work and the kind of wages they used to get. There were on an average 4 members in one family and out of them only one person (Head of the family) used to earn with his 2-3 cows and/or buffaloes.
(P.S– Clicking pictures at such places are strictly prohibited but as a blogge, researcher, and management student I could get a chance to click pictures.)
(P.PS– Or I should say they could smell my intentions that I’m gonna promote their brand. Lol!;)😂)
Mr Kurien has had done his researches in understanding the alternative for it. One day, he decided with his partner to approach the fellow villagers of Anand and few more areas nearby Anand. They approached everyone and told them their plans. They have this idea of planting a dairy where they need raw material to convert into pasteurised milk.
(Their plant is as beautiful as any foreign country’s road.)
Initially, it was hard for villagers to accept the change. Change, which they had offered. Because it clearly means the villagers had to give their milk to the plant and they will sell it after pasturing it. But, as they were not happy with the kind of remuneration they used to get. They accepted the offer.
(I really like this direction guide. As a management student, I want everything to be perfect. And yes, Amul is organised.)
It was not like to collect raw milk from door to door. It was supposed to be made a community of people who are willing to earn regular money. So, they have divided a community in a particular area. A community consists of 15-20 house in one go.
Every day, million of litres milk(raw milk) has gathered from across the world. I’m gonna show you few tanks in which they contain raw milk for import.
They use these kinds of big trucks for import export across India.
Amul and its Operations
Amul began the dairy cooperative movement in India and formed an apex cooperative organization, Gujarat Co-operative Milk Marketing Federation Ltd. (GCMMF), which today is jointly owned by some 2.2 million milk producers in Gujarat, India. Amul was formally registered on December 14, 1946.
(They have these silos where they contain raw milk and pasteurised milk. And according to the demand they use it from the silo)
The brand name Amul
It’s sourced from the Sanskrit word Amoolya, means priceless. It was suggested by a quality control expert in Anand. Some cite the origin as an acronym to (Anand Milk Union Limited).The Amul revolution had started as awareness among the farmers. It grew and matured into a protest movement that was channelled towards economic prosperity.
(Everything is controlled through computers only)
Amul is a dairy cooperative movement in India. It is a brand name managed by an apex cooperative organization, Gujarat Co-operative Milk Marketing Federation Ltd. (GCMMF), which today is jointly owned by some 2.41 million milk producers in Gujarat, India. It is based in Anand town of Gujarat and has been a sterling example of a co-operative organization’s success in the long term.The Amul Pattern has established itself as a uniquely appropriate model for rural development. Amul has spurred the White Revolution of India, which has made India one of the largest milk producers in the world. It is also the world’s biggest vegetarian cheese brand. The Success of Kaira District Co-operative Milk Producers’ Union Limited and setting up of District Co-operative Milk Producers’ Unions needed a state-level organization for entire Gujarat. That leads to the creation of Gujarat Cooperative Milk Marketing Federation (GCMMF).
RANGE OF PRODUCTS
Amul’s product range includes:
Amul Ice cream,
Amul milk powder
Amul gulab jamuns,
AmulyaIn January 2006, Amul plans to launch India’s first sports drink Stamina, which will be competing with Coca Cola’s Powerade and PepsiCo’s Gatorade.
(hygiene, well I could see the meaning of this word there!)
(Finally, packaging the pasteurised milk)
(Amul Kool, Flavoured milk, contain in glass bottles)
So yeah, after the case study let’s come on that one thing which as a consumer we’re constantly doing wrong. What’s that? Have a look at yourself-
Boiling pasteurised milk for drinking. Would you stop that!
During the entire study of how things work there, what I observed there is every year on an average, for every 100 million kg of ‘processed’ milk produced by a dairy plant, about 8 million KWh of electrical energy is consumed. All this to provide us with aseptically packed ‘safe’ milk with a good nutritive value. As soon as you boil it, you get rid of most of the B vitamins, denature a lot of proteins and amino acids. It is like turning John Cena’s body into Rajpal Yadav’s.
The pasteurized milk in poly-packs is fine for 2 days if kept in the refrigerator(4-5 degree C) in clean and covered utensils. The bad guys, chiefly Coxiella burnetti and Listeria monocytogenes are already taken care of by the appropriate heat treatments back at the dairy. Also, all tests are done before final packaging. You need not waste more fuel and nutrients while boiling that at home.
The dairy plants go through all of this trouble for you but you don’t trust them.
And this is the reason they are charging us, but we are overprotective about what has been done. Haha!
Kindly, don’t follow the stereotype. Use pasteurised milk wisely.
Trust me if not them.
When should you boil pasteurised milk then?
So, yeah. Now the question arises here is when should you boil the pasteurised milk then? Well, in case if you wish to use it for any purpose other than drinking as if curd, cream etc then you can boil it!!
Also, it is very important to keep it in the refrigerator, covered , when not in use and consume it as soon as possible.
So, this is all for today’s Amul study.
I hope you liked it.
Mr Mayank Parmar | Department Head
I would like to give a vote of thanks to Mr Parmar, who had taken out his time for me. And he perfectly answered all the questions I’ve asked him about Amul.
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